Graphic Design | CAD WEB DESIGN

COLOUR OF THE YEAR

Cheryl Tompkins — Thu, 12 Jan 2023 02:28:20 +0000

Colour of the Year

Bold Choice? See Pantone’s 2023 Colour of the Year!

AIFF News Release

COLOUR OF THE YEAR

Viva Magenta

Every December, the world’s leading colour authority announces a colour that best encapsulates the mood and aesthetic of the coming year. Pantone’s Colour of the Year for 2023, Viva Magenta, is bubbling over with passion, signifying strength, fearlessness and a new narrative.

Viva Magenta 18-1750 is a shade rooted in nature, descending from the red family. It encourages joy and optimism, plus self-expression without restraint. It is a statement colour, exuding a rebellious spirit and zest for life.

“Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has ever known.”

Read More …

PRIORITY WEBSITE MAINTENANCE

Cheryl Tompkins — Tue, 21 Jul 2020 09:03:13 +0000

SCHEDULED MAINTENANCE

You’ve finished your website and ‘out of sight, out of mind’. Think again! Best analogy I can use is you have a car and you service your car – right? If you don’t, well it can break! Same goes for websites.

Request-a-Quote CONNECT

HOW TO ‘NOT’ BREAK YOUR SITE

Current & Relevant

Websites are like a car – they need routine service and maintenance. Scheduled Maintenance updates your (wordpress, software, registrations, licences, contact forms, images, plugins). Without this much required regular ‘scheduled maintenance’ your site can become irrelevant through both content and outdated components. The main reasons to make sure you have a good maintenance plan are:

Security is No.O1

Hackers are out there and constantly vigilant. We need to be as well. Ever wondered why software companies are constantly updating plugins, wordpress and plugins? It is to stop hackers. WordPress is still No.1 but it is important to ensure you are always running the latest up-to-date version. Maintenance fixes bugs, applies security patches and these are updated on your website to prevent Malware or Trojan Horse being uploaded to your website. Hackers attack weaknesses identified within your website’s outdated software. Most importantly, all software and plugins need updated regularly as they need to be compliant with each other.

Each time your website receives ‘scheduled maintenance’ it is backed up, code and line errors fixed and this means a healthy site.

Outdated Content No.O2

Make sure your contact forms work correctly by keeping the plugins and information current. Your shopping cart also needs to be kept up to date or it simply won’t work. This means ensuring your postage plugin, subscriptions, registrations and payment gateways are optimised.

Scheduled Maintenance Plan No.O3

You’ve invested in your website. Now you need to make sure it remains current and optimised. Investing in a maintenance plan is like maintaining your car – you simply can’t live without it!

GOOGLE RANKS WEB SITES

A healthy site is an optimised site

SEO and Google No.O4

Google ranks sites and outdated content or a site that is seen as ‘inactive’ is ranked down the line. You can improve your search rankings by adding new and relevant content each time you do your ‘scheduled maintenance’. Google loves ‘Activity’. If your website is not being updated, chances are it is not optimised for new emerging technology (devices – smartphones, tablet, computer).

If your website is not viewing properly on mobile, Google detects that it is not presenting well or is obstructed, and doesn’t rank your website well in their search results.

It makes good sense that a well maintained car that is shiny, clean and polished looks great and lasts the distance. I can only assure you, your website will out-perform the rest when it is updated with not only the right tools, but the relevant and new content. This creates Activity (an active website) – and Google loves Activity (SEO).

The list does go on …

I could go into detail, or you can give us a call today on 0430 115 225 to enquire about a regular Maintenance Plan. You simply can’t afford to let it lapse. After all, you invested in your website and it is the ‘Face of Your Company’.

8 REASONS WHY & COUNTING

Cheryl Tompkins — Sat, 20 Apr 2019 19:29:26 +0000

SOCIAL MEDIA

THERE IS NO TIME LIKE THE PRESENT TO GET STARTED ON SOCIAL MEDIA.

As a business owner, you probably already know the buzz about social media marketing as the ‘best’ way to advertise your business and get the word out. Well, I’m here to tell you, “It’s smokin hot”. Plus, it has a massive jaw-dropping 82 percent of business owners who are using sites like Facebook, Twitter, Linkedin, Pinterest and Instagram to GROW their business. Let’s get you started. Featured here, are eight reasons why you should get active on the world-stage of social media.

IF YOU BELIEVE YOU DON’T HAVE THE TIME, WE WILL INSPIRE YOUR JOURNEY AND GET YOU STARTED.

Create a real-life, totally engaging profile that builds meaningful connections with your customers. After all, you want them to keep them coming back. Here, you can listen, share, publish and engage so many channels across a massive social sharing network. Create a post and share it across all of your platforms with just a click. You can also align your marketing strategy and customer focus to increase sales.

What better way to strengthen your customer relationships and keep in touch. Hello Social Media.

TRENDING OVERSEAS

Cheryl Tompkins — Sat, 20 Apr 2019 03:45:08 +0000

2019 is gearing up to really take off, with loads of positive energy abroad. Following recent visits to New York, London, Ireland, I instantly welcomed old and new friends, colleagues, and clients. This provides CAD Studio with the opportunity to expand operations globally.

In Ireland, I attended a red carpet event at Makree Castle. Samuel Brett, ‘The Storyteller’, was invited to share his story on stage. The event was open to Press & Media. I was invited as Sam’s publicist and creative website designer to video his live performance. Makree Castle is a historical landmark in Ireland, beautifully renovated to its’ original glory, it is a tribute to the organisers of this event. Located in Sligo, it is a ‘must-see’ destination when visiting Ireland. For a unique tour experience visit shanakee.ie – Storytelling Adventure Tours.

New York was truly a highlight. This chic, trendy and fast-paced city is quick to welcome you. I loved the vibe and positive energy. I look forward to expanding my business outreach here and was fortunate to make some excellent business alliances. Thank you Julie Stahl and Ann Lawlor of Blond & Co Creative Agency, New York City for your positive energy, professional mentoring and amazing hospitality. I learned so much just visiting your studio and feeling the positive energy. Blond & Co is a creative content house that integrates strategy, creative & production under one roof for fashion, beauty, and lifestyle production studios. A class act. I wouldn’t hesitate to recommend Blond & Co for your next film, production and photographic advertising campaign.