Colour of the Year

Bold Choice? See Pantone’s 2023 Colour of the Year!

AIFF News Release




Viva Magenta

Every December, the world’s leading colour authority announces a colour that best encapsulates the mood and aesthetic of the coming year. Pantone’s Colour of the Year for 2023, Viva Magenta, is bubbling over with passion, signifying strength, fearlessness and a new narrative.

Viva Magenta 18-1750 is a shade rooted in nature, descending from the red family. It encourages joy and optimism, plus self-expression without restraint. It is a statement colour, exuding a rebellious spirit and zest for life.

“Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has ever known.”

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