Did you know, email is still No.1 for marketing according to survey statistics undertaken by Australia’s own, Host Papa. Email marketing is used to create and develop relationships with potential customers.

Did you know, the majority of emails are opened on mobile devices? Well …better than ever, emails are optimised for mobile usage, and to directly target mobile users. Accessible anywhere … and at any time!

Email marketing is an internet marketing campaign for online marketing via websites, social media, blogs, and specific Ad Groups. The good thing is, you can send via electronic mail – all at your fingertips.

The greatest advantage of email marketing is affordability, outreach potential, plus it’s user-friendly. Email marketing is easy to setup, plus you can track your marketing campaign – excellent for small businesses – without the big budget ticket.

Email Marketing reaches more people + more people are likely to see an email than social media. Posts often don’t show in your clients’ target social streams. Email on the other hand sits in the inbox until the user decides to read . delete . file – or action.

Create a schedule that aligns with company and seasonal campaigns. Remember, less is more – daily is just annoying!

Combine with social media – ‘Like’ and ‘Share’ to give your marketing emails an additional connectivity to your brand and company. Include positive reviews, links to social media and encourage people to subscribe for more.

Don’t just send out ‘Buy’ emails.  Rather, keep your clients informed, updated and in the loop. Offer them inspirational tips, advice and what’s hot.